MYK LATICRETE RISHTA

MYK LATICRETE RISHTA simplifies selection with catalogs and rewards

MYK LATICRETE RISHTA brings a focused toolkit for MYK LATICRETE partners and interested buyers, gathering product discovery, planning tools, and engagement features in one place. It is built for those who work with the brand, from trade partners to non-trade participants, and centers on helping users choose the right materials while staying connected to company programs and events.

The heart of the experience is a detailed catalog that spans adhesives, grouts, waterproofing solutions, stone care products, and wall putty. Each section surfaces product specifics so you can quickly understand what suits your project. Product selectors are a highlight, guiding users toward suitable options with straightforward prompts, which makes decision-making faster and more confident. Complementing that, the coverage calculators are practical for estimating how much material a job will require, reducing guesswork and helping plan budgets and orders with greater accuracy.

Beyond selection and planning, the app weaves in ongoing engagement. Eligible users can earn points through the built-in incentives program and redeem them within the app. Event tools let you browse company-hosted sessions, register, and keep tabs on your booking status. When questions arise, the HELP option provides a direct line to the team, and there is even a missed call route to start a conversation with support.

RISHTA is most compelling for professionals and buyers who prefer or already rely on MYK LATICRETE products. The clear trade-off is scope, since the content centers on a single brand rather than cross-brand comparisons. For its intended audience, however, the combination of catalog depth, intuitive selectors, practical calculators, and loyalty benefits makes it a solid companion. Backed by a respected name in India’s tile and stone installation space, it offers a tidy, purpose-built hub for product decisions and brand engagement.